Making a racket with floral embroidery

Flower embroidery… but not as you know it

If the idea of flower embroidery conjures up images of old grannies and Jane Austen novels, you clearly haven’t seen the needlework of South African artist Danielle Clough.

What a racket!

She may be able to capture the spirit of her floral subjects with as much authenticity as a painter, but Clough’s collection of embroidered flowers serves up an unexpected twist: they’re woven onto vintage tennis and badminton rackets.

Unusual subjects

Skulls, Star Wars characters, bulldogs, avocados – from the iconic to the banale, no subject is too offbeat for Clough’s needle-and-thread renderings. In fact, flowers make a surprisingly traditional addition to her collection. But when woven through the strings of a vintage sports racket, her floral forms take on a decidedly modern-art aesthetic. 

Rising star

Born, raised – and still residing – in Cape Town, the South African artist studied art direction and graphic design at The Red and Yellow School before embarking on a career in visual art, digital design – and what she neatly refers to as “thing-making”.

Nominated as one of the Superbalist’s top 100 young creatives of 2015, Clough and her work have featured in numerous high-profile publications, including Rolling Stone and Elle. From roses and tulips to the majestic South African King Protea, have a look at her full collection of flower works in this gallery, and explore more of her work on Instagram.

Watch this space…