1) When did you first realise that you wanted to be a florist?
I was 20 years old and had two completely different jobs. I started off my working life as a professional horse rider, which I loved but was felt it was too intensive with the amount of work required. I have always been creative so I trained to be a graphic designer. I discovered that sitting behind a desk all day wasn’t for me! My mum suggested that I consider working with flowers and I might never have thought of it if it wasn’t for her.
2) What is it like to work in a female dominated industry?
When I began my training in Switzerland I was the only male florist amongst my group. But that suited me and I enjoyed the experience. Working at McQueens now we have many male florists so I think there is a shift within the industry for more men working with flowers.
3) What exciting events are you working on at the moment?
I work in a large team of amazing event florists and it’s wedding season at the moment - we have been creating flowers for lots of incredible weddings in London and throughout the UK.
4) Highlight of your career to date?
Getting my job at McQueens has been a real highlight as I was very aware of their work whilst I was in Switzerland and I had an ambition to work at McQueens for a long time.
5) Moving from Switzerland, is living in London as you expected? Has there been any surprises?
Getting the job was the easiest part. I have had such a warm welcome from my colleagues - that made me feel very at home. Accommodation was tricky at first and my English was very limited but I have settled in and love working and living in London.
6) What is your favourite flower?
I am obsessed with Dahlia at this time of year. I think they are an amazing flower!
7) Who would be you dream client?
It’s great to work on a brief with a client who has a real passion and knowledge about flowers. We have lots of clients who love flowers and they are always wonderful clients.
8) Where do you find inspiration?
I find inspiration everywhere. Social media is an amazing place to look to for inspiration but I can feel just as inspired by a walk in the park – looking at nature.
(Watch Karim in action, designing a classic combination using Hyacinth, muscari and anemone here)
9) If you weren’t a florist what would you be?
I would be a gardener for sure. Flowers and plants will always be part of my life.
10) Where do you see yourself in 5 years time?
The exciting thing is that I have no idea! One day I would like to have a shop in Switzerland but who knows?
Read more about Karim's flower journey
